French marketing mastermind Jacques Séguéla had his tongue in his cheek when he titled his book “Don’t tell my mother I’m in advertising . . . she thinks I play the piano in a brothel”. More than 40 years on, however, the difficulties that ad companies are encountering in attracting and retaining staff are […]
Advertising
Is Your Marketing Agency Putting Your Business at Risk?
Opinions expressed by Entrepreneur contributors are their own. Demands on a business owner’s time are intense, and successful entrepreneurs know how to determine which tasks to delegate. Marketing and branding are often outsourced in growing companies due to the sheer volume and variety of collateral needed to get the right […]
Curiosity Named First AOR for Dude Wipes
Dude Products (Dude), the Mark Cuban backed male personal care company behind Dude Wipes, the flushable toilet wipes marketed toward men, has named Cincinnati advertising agency Curiosity its creative and media agency of record. Under the new partnership, the agency will focus primarily on the company’s flagship Dude Wipes brand. The […]
Luxury Brands Spend More on Marketing, Defying Economic Uncertainty
Many luxury-good sellers aren’t feeling the same pressure to cut marketing budgets that has hit other categories in recent months, thanks to a booming market for luxury cars, travel packages and other premium products. Luxury brands are benefiting from pandemic-era growth in the net worth of the wealthiest consumers, along […]
2022-09-14 | TSXV:ART | Press Release
TORONTO, Sept. 14, 2022 (GLOBE NEWSWIRE) — ARHT Media Inc. (“ARHT Media” or “ARHT” or the “Company“) [TSXV:ART], the global leader in the development, production and distribution of high-quality and low-latency hologram and digital content, announced today that experiential marketing agency Headline Athens has purchased ARHT’s CAPSULE hologram display to […]
Barrett, Ogilvy, The Community & More
The first work week of September is closing out with some exciting hires, promotions and relocations switching up the industry this week. Alkemy X Commercial and film director Dean Blumberg is joining Alkemy X’s directorial roster for U.S. commercial representation. Blumberg has worked on spots for brands including KFC, Virgin […]