How E-Commerce Businesses Can Bounce Back From Ad Fatigue

Leonardo Rasaki

Entrepreneur and founder of PurpleBlack, an international, award-winning native advertising agency. getty Millions of online businesses now exist worldwide, meaning e-commerce is booming and online ads are aplenty. The problem? People are repeatedly exposed to similar ads, which often leads to ad fatigue and the struggle for e-commerce businesses to […]

EVERSANA INTOUCH Wins Agency of the Year, Faruk Capan Named Advertising Agency CEO of the Year in PM360 Trailblazer Awards

Leonardo Rasaki

KANSAS CITY, Kan., Sept. 23, 2022 /PRNewswire/ — EVERSANA, a pioneer of next-generation commercial services to the global life sciences industry, today announced that EVERSANA INTOUCH was awarded the 2022 Advertising Agency of the Year, and Chief Executive Officer (CEO) Faruk Capan was named Advertising Agency CEO of the Year […]

Morrisons launches advertising agency for supplier brands

Leonardo Rasaki

The new Group will provide access to Morrisons media channels through one central function // Morrisons launches internal advertising agency for suppliers who stock their brands and products in its stores // The supermarket has said the new group will develop targeted advertising campaigns, tailored to an individual brand’s goals […]