Many luxury-good sellers aren’t feeling the same pressure to cut marketing budgets that has hit other categories in recent months, thanks to a booming market for luxury cars, travel packages and other premium products. Luxury brands are benefiting from pandemic-era growth in the net worth of the wealthiest consumers, along […]
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How E-Commerce Businesses Can Bounce Back From Ad Fatigue
Entrepreneur and founder of PurpleBlack, an international, award-winning native advertising agency. getty Millions of online businesses now exist worldwide, meaning e-commerce is booming and online ads are aplenty. The problem? People are repeatedly exposed to similar ads, which often leads to ad fatigue and the struggle for e-commerce businesses to […]