As we collectively ease back into work and the beginning of the fall season, we’re back with some top highlights from this week in advertising. AKA NYC AKA NYC was named the full-service advertising agency of record for The New York Botanical Garden. AKA will lead full-service media planning and […]
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Who’s the boss now? Ownership of long-time Syracuse ad agency is going to employees
Syracuse, N.Y. — Eric Mower, who turned his Syracuse-based ad agency into one of the largest independent marketing communications firms in the country, has sold ownership of the company to his employees. The agency said Wednesday that Mower transferred 100% ownership of the company to a newly formed employee stock […]
Why health care network Tia wants to reach women through OOH, social media
Women’s health care network Tia is using social media and out-of-home ads to drive conversation around their patients’ care. Aside from boosting brand awareness, Tia is approaching its marketing with a mission: inspire women to encourage systemic change regarding how they are treated in health care and combat medical gaslighting. […]