French marketing mastermind Jacques Séguéla had his tongue in his cheek when he titled his book “Don’t tell my mother I’m in advertising . . . she thinks I play the piano in a brothel”. More than 40 years on, however, the difficulties that ad companies are encountering in attracting and retaining staff are […]
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Industry Vet Launches Bilingual, Woman-Owned Marketing & Advertising Agency Offering Flexible, Results-Driven Approach
BOSTON–(BUSINESS WIRE)–Today, long-time marketing industry veteran Yeliza Centeio launches Integral, a woman-owned, bilingual marketing and advertising agency marked by inclusivity with a fresh approach to meeting client needs and surpassing expectations. For Centeio, the first phase of her career took place inside leading advertising agencies in Boston and Ft. Lauderdale, […]