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Why health care network Tia wants to reach women through OOH, social media

Leonardo Rasaki 3 weeks ago

Women’s health care network Tia is using social media and out-of-home ads to drive conversation around their patients’ care. Aside from boosting brand awareness, Tia is approaching its marketing with a mission: inspire women to encourage systemic change regarding how they are treated in health care and combat medical gaslighting. […]

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  • CRA wins tax case dealing with restaurant servers’ electronic tips
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  • Model mother or pretty face: campaign reveals seven potentially harmful female stereotypes in ads | Australia news

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